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  • ProCervo Thoughts & Musings

The Investor's Perspective for Founders

Angels are keen to provide more than money

Some time ago, I spoke to David Pugh from scrubthedeck.com who is helping founders get investment. Dave was keen to convey the investor's perspective to his members who are predominantly entrepreneurs. We had a few conversations which resulted in the interview below. The gist is that angel investors want to contribute more than money. Most often, money is only one of the different ways in which they want to help a young company succeed. Founders very often overlook the experience, network and advice that their early investors can bring to the (cap) table.


Dave put it like this:


The final clip from this week's show is maybe the most valuable.
I asked Alexander Hirsch what his 3 pieces of killer advice were for a tech startup looking to seek seed funding investment from an angel investor.
As an entrepreneur, it's important to understand the value of your company and the implications of bringing down the valuation. When speaking to potential investors, it's essential to know who you're talking to, what sort of investment style they're looking for, and what you can get from them.
This video provides valuable insight into the importance of understanding the value of your company and the implications of bringing down the valuation.

Have a look at the clip and get in touch if you want to discuss.




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