

ProCervo Thoughts & Musings
Jan 20, 2023
Now to the hard part: when dividend yield is no longer enough
For the last 10 or so years the choice for income investors (people who want to live of their investment returns) was quite...


ProCervo Thoughts & Musings
Sep 9, 2022
A watched pot never boils: why you should not check your portfolio too often
When you have finally taken the leap and put some money in the market, it is perfectly normal to feel excited. You will want to check...


ProCervo Thoughts & Musings
Sep 1, 2022
Management just want to have fun: why simple companies are trickier than they seem
You may have come across the old adage of “buy what you know/understand” that was most famously championed by long-time star investor...


ProCervo Thoughts & Musings
Jul 8, 2022
The future is not what it used to be - or is it?
Anyone with a passing interest in capital markets will have noticed that the markets are down in 2022. More down than others are tech...